Cause Related Marketing

Boost your brand and inspire customers through public-facing campaigns

Boost your brand and inspire customers through public-facing campaigns.

Partner with RSPCA NSW through a cause-related marketing campaign and align your business with one of Australia’s most trusted charities. Not only will you help thousands of animals in need, but you will also engage your customers in a meaningful way by giving them an opportunity to support a cause they care about. 

We look forward to understanding your business goals and discussing how, together, we can create positive change for animals in need.

Product-Sales and Profits

In this type of campaign, a business’ donation relates to the sale of a particular product or promotion. An example could be, “For every dog bowl sold, $5 will be donated to RSPCA NSW.” or “This March, 10% of all profits will be donated to RSPCA NSW.”

Whichever way you choose, it’s certain to make customers feel good about their purchase.

Submit your application to align with the RSPCA NSW brand through Cause Related Marketing, by reviewing our Terms & Conditions and completing this  Corporate Fundraising Application 2024_digital.

Round-Ups

A great way to support RSPCA NSW is by asking your customers to “round-up” their total purchase amount at the point of purchase. For example, if a customer purchases a smoothie for $5.50, your team member serving them could ask if the customer would like to round-up the price to $6.00, meaning a 50c donation will go towards helping animals in need.

Round-Up amounts might seem small, but they add up over time to make a significant contribution. Round-Ups can be done in-store at the register or added as a function to your online store’s checkout.

Submit your application to align with the RSPCA NSW brand through Cause Related Marketing, by reviewing our Terms & Conditions and completing this  Corporate Fundraising Application 2024_digital.

Heat Stress

Licensing of RSPCA NSWs logo, brand, and assets

You may feel there is a natural alignment with RSPCA NSW’s mission and values, and your company and products. Our branding on products and promotional items can boost sales and differentiate your product from competitors.

Submit your application to license the RSPCA NSW brand by reviewing our Terms & Conditions and completing this formCorporate Fundraising Application 2024_digital

Partner with RSPCA NSW

Please contact us to find out more about how your business can get involved in a cause-related marketing campaign or initiative!

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    By completing this form, you are providing personal information to RSPCA NSW (we, us, or our). We are collecting your personal information to process and respond to your cause related marketing enquiry. Supplying your personal information is voluntary, but it may impact our ability to process your enquiry if you do not provide it. Further details about how we manage personal information is contained in our Personal Information Collection Notice  and Privacy Policy. By submitting this form, you confirm that you have read and agree to the terms of our Personal Information Collection Notice.

    Other Ways to Give

    Frequently Asked Questions

    Is there a minimum amount a company will have to donate?

    We are grateful to accept donations of any amount. However, if your company is seeking authorisation to use RSPCA NSW’s name or brand for use in your product, marketing, or promotions, please note that all terms and agreements are subject to review. A number of factors will be considered upon your request to work with our brand, including shared mission and values, intended audience, and more. For any cause-related marketing enquiries, please contact us at corporates@rspcansw.org.au. 

    RSPCA NSW works hard to gain the trust and support of our animal-loving community. As a result, we are very protective of our name and brand. Every application will be carefully reviewed to determine if a collaboration with a business is a fruitful and appropriate partnership, factoring in your business and products to confirm your values align with our own. 

    Without our explicit permission, and without an official agreement in place, businesses are not permitted to use RSPCA NSW’s logo or branding on any products or promotional materials. To apply to work with us, please complete our Corporate Fundraising Application form. We will endeavour to review your submission as soon as we can! 

    If your application for licensing or partnership is approved, your company’s arrangement with RSPCA NSW will have very specific terms. Please note that no arrangement will be permanent, as any agreements will always specify the nature and duration of the partnership. For any cause-related marketing enquiries, please feel free to contact us at corporates@rspcansw.org.au. 

    Thank you for your interest in the work we do for animals in need. With RSPCA NSW, there are countless ways you can help. From the Workplace Giving program to our Corporate Matched Giving scheme, there are several other ways you and our workplace can make a better world for vulnerable animals. Please contact us at corporates@rspcansw.org.au for more information.